It is foreseen to participate in nearly 20 fairs throughout the year. With this strategy, it is aimed to take the perception and reputation journey of the sector in global markets to a higher level in every sense and to increase the material and brand values of the sector's products.įair participation, which was suspended due to the pandemic, started again in 2022. The industry is also working on a global communication strategy to translate the limits of accessibility into a global inclusion model. The Product Search Engine () established within ISIB in this field will increase the added value of communication and trade day by day. The sector, which carries out many activities such as fair participation, trade delegation activities, and procurement committee organizations in 2022, will continue to use intellectual communication fields effectively to increase the share of the sector in global markets. In addition to European countries, the target was to increase the market share in Central Asian countries, African and South American countries that promise potential, and where Turkey does not get the market share it deserves.
The primary target of the Turkish HVAC&R Industry in 2022 has been determined as ensuring continuity as a sector that has a foreign trade surplus. The sector is expected to reach an export size of 7 billion dollars in 2022 with a growth of 15 percent compared to the previous year.
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